How to build an integrated content strategy

1. Develop the Message

Discussion with leadership to accurately understand product differentiators that will inform industry thought leadership topics your company can own.

2. Tell your Customer Stories

One of the best ways to tell your story is to have your most successful customers tell it for you. Work with top partners to share their challenges and solutions, increasing exposure for both sides.

3. Build the Content

Rely on CLE Content for execution: We'll write blogs, compile newsletters, write special reports, engage on social, pitch media bylines, build and conduct webinars, and much more.

4. Distribute the Content

Increase the views on your content organically by growing an internal e-mail distribution list, publishing news releases, conducting media interviews and posting and engaging across multiple social channels.

5. Track Media Mentions and Leads

Realtime alerts when prospects engage with your gated content, and monthly reports on media mentions, content views and social engagement.

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What makes CLE Content unique?

  • We provide both strategy and execution
  • Experience in both thought leadership and pipeline development
  • Fully integrated campaigns built around your product differentiators

Let's Get Started

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