A successful content marketing program will create brand awareness by positioning your company and your executives as thought leaders while driving measurable leads for your sales development team. With CLE Content, your content marketing plan will start with a conversation between Jason and company leadership to understand product differentiators and develop a message you can own.
From there, the base content plan consists of a series of integrated deliverables: press releases, blogs, gated Special Reports, media byline pitches and webinars. Special Reports and Webinars will require form-fill access.
Social, Video and Lead Management services can be added for additional monthly costs.
An initial pitch to an extensively curated list of industry, business and tech editors aligning your company with your message.
A series of blogs that will drive traffic and build awareness. Each blog plays a different role in positioning your company.
Utilize CLE Content's targeted media database to pitch bylined content across leading industry and business publications, both print and digital.
Prior interviews are compiled into a fully-designed PDF and promoted on a landing page with form-fill access.
An industry consultant moderates a webinar with a customer and your company exec. You receive a recorded replay and access to registration info.
CLE Content will share your content across multiple channels, increase engagement and provide monthly performance reports.
Depending on your needs, CLE Content can produce low-budget videos or project manage an outsourced video strategy.
Ensure you’re getting the most out of your content strategy by tracking content engagement and properly routing inbound leads.